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Steps For Successfully Launching A New Product Or Service

Image resultLaunching a new product or service is an exciting moment. If you know how to properly launch your product or service, you will be able to save time, money and effort on trial and error method. So if you are planning to launch something new to your customers, you should definitely know the right steps.

Perhaps, you are launching your new product or service to satisfy another customer demand. You may have spotted an additional way of adding value to your existing portfolio in a new or existing niche, or as a means of diversifying to either grow your business or to protect future earnings as a cash cow reaches the end of its life.

Once you have decided to launch a new product or service, you need to examine if the business case stands up in its own right, this simply means that you need to write a business plan. To do this, you need to reach to your target market. Otherwise, without a clear and realistic idea about how this new product is going to reach target audience, your plan is not complete.

When you offer something new to your customers, it is always a mixed feeling of excitement and a bit of doubt because you are not totally confident whether your customers will love it or not.

To learn how to successfully launch a product, read this article:

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Debt consolidation and refinancing

Perth Business

Today, debt is becoming one of the greatest problems for small businesses as there are still many small business owners either avoiding the situation entirely or falsely believing that things will turn themselves around.

The problem with some Perth small businesses is that they purposely ignore bill collectors or pretend that something will suddenly come up to remove the consumer debt that has been accumulating for certain period of time. We do understand the temptations that lead people to tackle the credit card burdens that have amassed through what, but such act could only be deemed foolish.

Debt consolidation has become the popular idea to many with almost everyone complaining about credit card bills they can no longer pay and mortgages they never should have taken out in the first place.

What is debt consolidation? It is the process of combining all of your unsecured debts into a single monthly payment done through debt consolidation loan. The purpose of this type of loan is to pay off your debts, and then you pay off the new consolidation loan rather than dividing your payments to your creditors. You may be able to take out a debt consolidation on your own using the a home equity loan or a debt consolidation loan from a bank.

To learn more about debt consolidation for Australians, read this:

The Social Media Mistake That Could Have Doomed A Startup

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Social Media Marketing has been a popular buzz in the recent years among marketers and business owners of all sizes. What is social media marketing? Why is it very popular as a marketing platform?

Social Media Marketing refers to the process of boosting traffic and gaining the attention of new or existing customers to your website. It can also be used as a tool to holding the attention of a customer and allow to get engaged with them. It helps in the branding of your company in an effective and efficient way.

Unfortunately, there are still so many small and medium-sized business owners around the world who do not understand the power of this platform for the growth of their business. As a marketer, if you want to touch new heights in your business and want to be on top of the mind of your customer, you should use Social Media Marketing.

One of the many reasons why marketing on social media is a popular choice simply because it does not require a lot of money. There are so many platforms you use to get run in the front of your customer that require investment in term of time, energy and money as well, which you pay to social media manager. So, it’s not actually free, but yes, practically it is because as compared to other advertising methods, it requires less investment and gives you a far better result than any other marketing campaign.

However, social media marketing requires a little caution. Even if you have the best business startup ideas, it will not guarantee success. To avoid the social media mistakes that could potentially doom your business, read this:

All of the world’s best small business advice – in one handy location

When it comes to taking the leap from employee to entrepreneur, people are hesitant. They are worried about being laid off and unemployed for the rest of their life. However, many people after graduating from a prestigious college, young and ready to prove themselves, and all amounted to nothing. If the economy ever takes a turn for the worse (just like it has done these past few years) there is no such thing as job security, unless you are a prison guard.


One of the most popular reasons why many decide to quit their jobs and start their own business is that never again will they have to ask your boss about a raise. With the cost of living increasing quicker than the rate of pay, people are in need of more money, but they are too afraid to ask their boss for a raise.

With today’s advancement in technology and the advent of the internet, you can work from anywhere in the world, especially if you have an online business. With a cell phone, fax machine and laptop, they ran their business in Perth, Western Australia while they beached in Whitsunday Islands.

There are many other reasons why starting a business is advantageous. However many are still hesitant because of the risks involved. But with the right advice, you can become a successful entrepreneur.

For more helpful advice for your small business, read this:

Buy And Sell Agreement

Owning your own business and becoming an entrepreneur can be tricky especially when partners are involved; it can become even more complicated, especially if something were to happen to one of them.

business news perth

A buy-sell agreement is an agreement between a business’ owners that details what is to occur if there are significant changes in the life of a business partner. Divorce, personal bankruptcy and death are only a few of the changes that can adversely impact a business partnership. On the other hand, with a properly constructed Buy-Sell agreement, the pain of dealing with these changes can be minimised and your business can continue to thrive.

Does your business need a buy-sell agreement? There are several reasons for entrepreneurs to enter into buy-sell agreements with their partners or co-stakeholders:

The first purpose of buy-sell agreement is to create a market for the owner’s business interest at certain triggering events such as death, disability or retirement.

The second reason is to facilitate a smooth transition of management and control for the surviving or remaining owners.

Third, buy-sell agreements are used to provide a mutually agreeable price and terms (so as to avoid litigation and friction).

The next reason is to provide the family of a deceased owner with liquidity rather than a non-marketable business interest.

And finally, business owners use this type of agreement in establishing the value of the business for estate tax purposes.

Learn more about buy-sell agreement right here:

Low Cost Business Ideas

Perth Business News

People who decide to start their own business and become their own boss have the potential to experience countless number of benefits. For this reason, more and more quit their job and invest in their own business.

Before beginning any business however, you of course want to be absolutely certain that it has the potential to become successful. If doesn’t matter if it is a big corporate business, or a small shop, you need to make sure that you have all the requirements needed to ensure the success of the business.

Before you start your business, make sure that your consumers need your product or service. For instance, if you are operating locally, be sure that your local area is local for the kind of product or service you will be selling. Then, your company has to be the solution or the best possible solution available.

Once you have come up with the ideas, the next step for you is to come up with a great marketing plan. You need to come up with a plan on how you can build brand awareness.

After you have the ideas and plans, you now need money you can use as your initial capital. Finding money can be a tough challenge for some, but luckily starting a business doesn’t have to be expensive all the time.

Here are some low cost business ideas from Entrepreneur: