Launching a new product or service is an exciting moment. If you know how to properly launch your product or service, you will be able to save time, money and effort on trial and error method. So if you are planning to launch something new to your customers, you should definitely know the right steps.
Perhaps, you are launching your new product or service to satisfy another customer demand. You may have spotted an additional way of adding value to your existing portfolio in a new or existing niche, or as a means of diversifying to either grow your business or to protect future earnings as a cash cow reaches the end of its life.
Once you have decided to launch a new product or service, you need to examine if the business case stands up in its own right, this simply means that you need to write a business plan. To do this, you need to reach to your target market. Otherwise, without a clear and realistic idea about how this new product is going to reach target audience, your plan is not complete.
When you offer something new to your customers, it is always a mixed feeling of excitement and a bit of doubt because you are not totally confident whether your customers will love it or not.
To learn how to successfully launch a product, read this article: https://www.fastcompany.com/3004920/10-steps-successfully-launching-new-product-or-service